Why You Should Know About Better Cotton
Did you know we’re supporting responsible cotton production through Better Cotton? Do you know who Better Cotton is? What they do? And why they do it? We’re here to answer all your questions and more. Keep reading and learn why you should know and care about Better Cotton.
Who is Better Cotton?
Better Cotton is the world’s leading sustainability initiative for cotton. Their mission is to help cotton communities survive and thrive, while protecting and restoring the environment. Here at Gerber Childrenswear, we are proud Members of Better Cotton and are committed to sourcing 50% of our cotton as Better Cotton by 2026. Better Cotton is sourced via a system of mass balance and is not physically traceable to end products.
What does Better Cotton do?
Better Cotton recognizes the environment is in danger. From climate change to coming to a tipping point to most cotton farms being in the world’s poorest countries, Better Cotton is taking the challenges head on. Better Cotton is making cotton farming a more climate-resilient, environmentally friendly, and responsible business. Already nearly a quarter of the world’s cotton is produced under the Better Cotton Standard, a system and set of principles designed to deliver just that. Better Cotton is now grown in 25 countries. For more on what they do, read here.
Better Cotton’s Impact
Better Cotton wants to be absolutely sure they are making a difference. That’s why besides supporting and training millions of farmers and farm workers around the world to grow cotton more sustainably, they collect data on everything they do. The reasons are three-fold:
- They want to measure the effectiveness of their approach and the implementation of the Better Cotton Standard System.
- They want to give farming communities access to this learning, so that they can continually adjust and improve the way they farm.
- They want to provide the organizations that invest in Better Cotton with hard evidence of the positive impact that their involvement is having.
For these reasons, they measure the reach and impact of their work. For more information on their impact, read here.
