Baby Books & Soft Toys

Shop Baby Toys & Books Designed for Discovery

Playtime is more than giggles—it’s the foundation of learning. Our Books & Soft Toys collection pairs engaging baby toys with interactive baby books to spark curiosity from day one. Every plush rattle, crinkle square, and bilingual board book is created with soft fabrics and vibrant illustrations that encourage babies to grasp, shake, and explore while you share precious bonding moments. By blending sensory play with early literacy, Gerber Childrenswear helps your little learner build confidence, fine-motor skills, and a lifelong love of reading.

Gentle, Stimulating Soft Baby Toys

Tiny hands deserve gentle textures. Every plush layer is dyed and sewn to meet STANDARD 100 by OEKO-TEX® guidelines, giving you soft baby toys that are as safe as they are engaging. That’s why our soft baby toys feature velvety velour, embroidered details, and securely stitched seams—no hard edges or loose parts in sight. Whether your child reaches for a smiling hedgehog rattle or squeezes a pastel sensory ball, each motion strengthens grip and hand-eye coordination. Pair these plush playthings with a soothing security blanket to create a calming corner where baby can explore at their own pace.

Storytime That Grows with Your Baby

Our collection of baby books turns every cuddle into a lesson in language. Sturdy pages, easy-press sound buttons, and lively bilingual rhymes keep wiggly readers engaged while exposing them to English and Spanish vocabulary. Because each title is written by moms and vetted by early-language experts, you can trust that the stories are developmentally appropriate and endlessly entertaining. Round out your reading routine with a cozy seat in the nursery and a stack of breathable swaddle blankets nearby for those inevitable story-time snoozes.

Build a Play-Ready Space

A well-organized play area encourages independent exploration. Keep favorite baby toys within reach in a soft storage bin beside the changing table, then rotate in new items to maintain interest. After an energetic play session, wind down with a warm bath and our absorbent hooded towels & washcloths before slipping your little one into a comfy Onesies® bodysuit for a seamless transition to nap time. For older siblings eager to join the fun, browse our colorful toddler outfits so the whole crew can share in the joy of discovery.

From tactile toys to read-along stories, Gerber Childrenswear’s Books & Soft Toys collection delivers the thoughtfully crafted baby toys and baby books that turn everyday moments into milestones—because when learning feels like play, magic happens.