Our Story

The first few months of a baby’s life help to lay the foundation for wellness and development. That’s why we deliver just what you need to create a safe and comfortable sleep environment, giving you fewer reasons to worry and more time to focus on bonding with your baby. Our team designs products with the modern family lifestyle in mind. As parents, we understand how to create the perfect blend of comfort, safety, durability and functionality. We craft superior bed and bath solutions with a focus on fitting your everyday life.

Just born baby products are made with the highest quality materials, designed for your baby to sleep safely and you to sleep soundly. From soft nursery bedding and safe sleepwear to bath time basics, we make sure every baby is a happy baby. Sleep is safer and bath time is better with Just Born®.

Why Just Born?

“I was having a problem locating some specific baby products from Just Born so I sent a message to their customer service asking if the products were still available. The exceptional customer service provided has made them my preferred company. I always look for their products/merchandise first before buying from another company.”

We create a safe and comfortable environment for your baby, leaving more time for you to focus on bonding and fewer reasons to worry.