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Gerber® Essentials, Made with Organically Grown Cotton Anything for Baby!

Gerber® Essentials, Made with Organically Grown Cotton Anything for Baby!

Better for the planet. Peace of mind for you.

 Gerber Childrenswear LLC is excited to announce their launch of Gerber essentials made with organically grown cotton now available in stores and online at Walmart and Target.   "Gerber is an iconic brand with a deep heritage of providing the best essentials for your baby.  We recognize that socially responsible fashion is evolving and the importance this has with today’s consumer,” said Maria Montaño, President/CEO.  “Parents are looking for quality products at a value that are easily accessible to meet busy lifestyles. When it comes to baby nothing speaks quality like Gerber. Our organic essentials are a great value and available both in-store and online”, said Connie Pence, Director of Marketing.   

Aligning with Gerber Childrenswear’s long-standing commitment to provide high quality, functional products, the new Gerber essentials line delivers on the experience today’s moms are looking for in a brand:

  • Quality products: Baby’s comfort and safety are always top-of-mind
  • Baby soft fabric: Made with organically grown cotton for all day comfort
  • Convenience: Easy-on / easy off features designed for quick changing
  • Great value: Value priced essentials to fit any budget
  • Must-have essentials: Gerber Onesies® brand bodysuits, pull-on pants, take-me-home sets, sleep ‘n play outfits, t-shirts, caps, mittens, booties, socks, bibs, burp cloths, cloth diapers, receiving blankets, training pants, washcloths and hooded towels (assortment varies by retailer)
  • Easy care: machine wash / tumble dry for more quality time spent with baby
  • On-trend fashion colors and prints: Available in boy, girl, neutral prints / solids and white
  • Assorted sizes: Available in sizes newborn to 12 months

Gerber Essentials made with organically grown cotton are the perfect balance of quality and sustainability. You want only the softest for your baby’s sensitive skin. This product is baby soft for all-day comfort. Better for the planet. Peace of mind for you. Anything for baby™.

About Gerber Childrenswear: 

Gerber Childrenswear LLC is a leading socially responsible marketer of children's everyday basic / fashion / active wear apparel and related products which it offers under some of the world's trusted brands. Licensed brands include our flagship brand, Gerber®, as well as NFL®, and New Balance®. Proprietary brands include Onesies®, Just Born® and Cuddle Time®. The company sells layette, sleepwear, playwear, active wear, undergarments, accessories, hosiery, bibs/burp cloths, bath, bedding and cloth diapers to all channels of distribution.

For additional information about the company, please visit www.Gerberchildrenswear.com.             Media Contact:  Connie Pence, Gerber Childrenswear LLC, cpence@Gerbercw.com