About Us

Gerber Childrenswear LLC is a leading marketer of infant and toddler apparel and related products in the marketplace - offering all of the everyday, core layette apparel including Onesies® Brand one piece underwear, sleepwear and accessories that parents need for baby’s first years. We are the original maker and owner of the Onesies® Brand trademark* which has been a staple product in babies wardrobes throughout the U.S. for over 40 years.

Our History

Finding the First Gerber Baby

In 1928, Gerber held a contest to find a face to represent a baby food advertising campaign. Artist Dorothy Hope Smith entered her single charcoal sketch of a tousled-haired, bright-eyed cherub of a baby with endearing pursed lips. In her entry, Smith said that she would finish the sketch if she won.

Colorful bodysuits in a row hanging up on a rod.

The Original Onesies Brand

The Onesies brand bodysuit was invented in 1982 by a Gerber Childrenswear merchandising manager as an easier, more efficient way for parents to keep their baby's tummy covered. Gerber Childrenswear has expanded beyond the original Onesies brand bodysuit into playwear, accessories, bedding, bath, and includes expanded sizes (up to 5T). Today, Gerber Childrenswear continues to provide parents with cute and comfortable clothing for their little ones.

Sustainability

We were founded on the ambition to give babies the best start in life. Our work goes well beyond clothing babies and why every day, we take action to protect the planet so children will grow and thrive for generations to come.

We are proud members of Better Cotton and are committed to sourcing 50% of our cotton as Better Cotton by 2026. Better Cotton is sourced via a system of mass balance and is not physically traceable to end products.

Oeko Tek logo made in green.

We use STANDARD 100 by OEKO_TEX certification on products tested in an independent laboratory against a list of more than 400 harmful substances, including PFAS. Certified products are marked with this label. Feel confident that your baby is wearing safe clothing.

Check out Our Journey to Sustainability

We partner with TerraCycle and Gerber in their comprehensive recycling program. You can help us recycle all Gerber small and large hook hangers with the opportunity to fundraise for charity.

Careers

At Gerber Childrenswear, we are committed to the development of the most valuable resource: Our People.
We're always looking for talent to join our growing team!

To view our current openings, start here.

Mom with baby after bath
About Gerber Childrenswear

Gerber Childrenswear LLC is a leading marketer of infant and toddler apparel and related products in the marketplace - offering all of the everyday, core layette apparel including Onesies® Brand one piece underwear, sleepwear and accessories that parents need for baby’s first years. We are the original maker and owner of the Onesies® Brand trademark* which has been a staple product in babies wardrobes throughout the U.S. for over 40 years.

The Gerber Baby

It seems that everybody knows the Gerber Baby. That happy, healthy face is recognized all over the world.

The name behind the face, however, has long been something of a mystery. People polled throughout the United States have guessed that the Gerber Baby grew up to be Humphrey Bogart, Elizabeth Taylor, and even Bob Dole. But Ann Turner Cook, mystery novelist, and retired English teacher knows the real answer. She was the subject of a simple charcoal sketch by Dorothy Hope Smith, an artist who specialized in drawing children.

In 1928, Gerber was seeking a baby face for the ad campaign introducing its newly developed baby food. Smith submitted her drawing amid elaborate oil paintings and said that she could finish the sketch if it was accepted. The Gerber execs were so taken with it that they claimed it as it was, and the Gerber Baby made her debut. The illustration soon became so popular that Gerber adopted it as its official trademark in 1931. Since then, the Gerber Baby has appeared on all Gerber packaging and in every Gerber advertisement, making her the world's best-known baby.

In December 1996, Ann Turner Cook herself was present at the unveiling of Gerber's first new label in more than 40 years. And while Gerber Baby Foods are sporting a new look, Mrs. Cook's young face is still a part of the Gerber image, a fact she finds "especially gratifying." But not surprising. After all, that face has come to represent Gerber's commitment to happy, healthy babies all over the world.

Gerber's commitment to excellence has remained a constant guiding force for over 90 years. Gerber today is as dedicated to the well-being of babies worldwide as it began in 1928, and as it will be in the years to come.

Gerber Childrenswear Brand Standards

Guidelines machine-readable on using Gerber Childrenswear's trademarked words or images can be found here.

* ONESIES is a registered trademark owned by Gerber Childrenswear LLC – (U.S. federal trademark registration numbers 1,292,981, 2,549,557 and 3,488,401).

Equal Opportunity Employer - M/F/D/V

Federal Transparency in Coverage Rule Compliance

This link leads to the machine-readable files that are made available in response to the federal Transparency in Coverage Rule and includes negotiated service rates and out-of-network allowed amounts between health plans and healthcare providers. The machine readable files are formatted to allow researchers, regulators, and application developers to more easily access and analyze data.

https://www.cigna.com/legal/compliance/machine-readable-files