Gerber Childrenswear Privacy Policy
Last Update 2/1/12
General
This Policy is intended to explain how we collect information, what information we collect and how we use it, with whom (if anyone) we share such information, and how you may correct and/or opt out of such collection. Through your use of products or services provided by Gerber Childrenswear LLC (“Gerber Childrenswear,” “we,” “our,” or “us”), or your accessing of our website, www.gerberchildrenswear.com (the “Site”), you expressly agree to accept the terms and conditions of this Privacy Policy. If you do not agree with any of the practices or conditions set forth in this Privacy Policy, then please do not purchase products or services on the Site or otherwise access any Gerber Childrenswear Site. Gerber Childrenswear is committed to your security and privacy. We want to make visiting or shopping on our Site enjoyable, informative, convenient, and secure. To accomplish this, we collect customer information that permits us to administer the Site properly, enhance your shopping experience, and communicate with you about products, services, and promotions offered by us and select licensors, licensees, agents, and other business partners (each a “Partner”). This policy applies to Gerber Childrenswear's treatment of personally identifiable and other legally protected information collected when you visit the Site, buy products through the Site or over the phone, participate in our sweepstakes, contests, and other marketing promotions, register for any customer community or database, or request to receive emails and other communications from us. The policy does not apply to the practices of our Partners or other companies whose websites may be linked to this Site. The Site is intended for residents of the United States. Residents of other countries who view, use, or access the Site do so at their own risk and should be aware that personal identifying information, including your IP address, will generally be transferred to the United States and processed and stored there consistent with the terms and conditions of this Privacy Policy and the privacy laws of the United States (such information may also be stored elsewhere as provided herein). Gerber Childrenswear makes no representation or warranty that this Site complies with the privacy laws or other laws of any country other than the United States and will not be liable for any breach of those laws.
Frequently Asked Questions
FAQ
01. What personal information is collected?
02. How is my personal information used?
03. Will my personal information be shared?
04. What are cookies and how does Gerber Childrenswear use them or similar applications?
05. How do I review or update my personal information?
06. How do I opt out or remove my personal information?
07. What steps does Gerber Childrenswear take to keep my personal information secure?
08. Does Gerber Childrenswear protect children’s privacy?
09. How will Gerber Childrenswear inform me of changes to this policy?
10. How does this policy apply to sites linked to the Site?
11. Will my information be included in aggregate information?
12. What is your privacy policy for California residents?
FAQ ANSWERS
01. What personal information is collected?
Gerber Childrenswear collects information from you that you provide when making a purchase on our Site or through our call center, logging into your account at the Site, registering with us, participating in our of our online communities or customers groups, (such as our Preferred Parent program), signing up for email updates, participating in one of our promotions, or participating in a survey. The information collected may include your name, mailing address, email address, phone number, or credit card number. In addition to your personal information, we may maintain a record of your purchases made on the Site or over the phone. Also, when you visit our Site, we collect your Internet provider (IP) address and maintain a record of your activity on the website.
02. How is my personal information used?
Personal information that is collected is used to administer the Site, confirm and process your order, contact you regarding updates to your order, or provide you with marketing information regarding the Site and product updates, special promotions, and product information pertaining to us or our Partners, and for similar issues. Marketing information may be provided via mail, email, or telephone. If you do not wish to receive marketing correspondence, please email us at customercare@gerbercw.com.
Purchase records or information collected regarding your website activity may be used to tailor our product offerings and marketing promotions to your interests and to make your shopping experience more enjoyable and convenient.
03. Will my personal information be shared?
Gerber Childrenswear does not sell or rent customer email addresses to third parties. However, we may occasionally provide your email address and other personal information to our Partners for marketing and research purposes. In addition, we may provide your email address and other personal information to our Partners, agents, or other third parties in order to facilitate order fulfillment.
We may engage third parties to serve ads on our behalf across the Internet and sometimes on the Site, or to collect and analyze information, such as how customers navigate the Site and which products they browse and purchase, so that we may make improvements to and enhance visitors use of the Site. They may collect anonymous information about your visits to the Site and your interaction with our products and services. They may also use information about your visits to our Site and other websites to target advertisements for goods and services to you. These targeted advertisements may appear on our site or on other sites that you visit. No personally identifiable information is collected in this process. If you do not want us or our agents to collect this information, you may opt-out. Opting-out will not in any way affect your use of our site. In order to opt-out please contact us at customercare@gerbercw.com.
04. What are cookies and how does Gerber Childrenswear use them?
The Gerber Childrenswear Site uses a browser feature known as a cookie. A cookie is a small text file created by a website that is stored by your browser on your hard drive. Cookies generally come in two forms: session cookies and persistent cookies. We may use both session and persistent cookies on our Site. A session cookie (which expires at the end of your visit) may be used to gather basic information about your visit to our Site, such as the date and time of your visit, the length of your visit, and the pages/images you viewed during your visit. This information allows us to assess (in aggregate form) how our Site is being used and, in turn, improve its contents and functionality. A persistent cookie (which remains on your computer for a longer period of time) may be used to remember the content you previously viewed on our Site and/or certain personal information you provided when registering during an earlier visit to our Site (e.g., your name, email address, child’s name, child’s expected or actual date of birth, etc.). This allows us to (among other things) personally greet you by your name when you come back to our Site and to display content and information that is tailored to the progress of your pregnancy, child’s growth, or other interests. In addition, a session cookie will save you the time of having to re-register or re-enter information every time you come back to our Site or try to login to access member-only areas. We do not use cookies to collect personal information; however, as explained above, we may use cookies to store – in encrypted form – certain personal information you provided during an earlier visit to our Site.
You have the choice to refuse cookies by turning them off in your Internet browser. However, if you choose not to accept cookies, you will not be able to purchase from the Site. If you prefer, you may call Customer Service at 1-877-313-2114 to place your order.
We may also collect and store information in the form of web logs – i.e., files that record general activity on our Website and gather non-identifiable statistics about your browsing patterns on our Site. The information we collect and store in log files may include (among other things): (i) the type of browser and operating system you use; (ii) your computer’s IP Address; and, (iii) other information about your online visit (e.g., URL you came from to get to our Site, date and time of your visit, and which pages you viewed and for how long). Some of this information may be captured by log files in conjunction with the use of cookies. In addition to using log file information to better understand how our Site is used and to improve its functionality, we may use certain log file information (such as your computer’s IP address) together with personal information (if necessary) to troubleshoot technical problems, help ensure the security of our Website, or prohibit or restrict certain users from accessing our Site or certain features on our Site.
We may also use web beacons (or clear GIFs) on our Website or include them in an email message we send you. Web beacons (also known as “web bugs”) are small strings of code that provide a method of delivering a graphic image on a web page or in an email message for the purpose of transferring data back to us. The information collected via web beacons may include some of the information described in the Log Files section above, as well as information about how a user responds to an email campaign from Gerber (e.g., the time the email is opened, where does the user link to from the email, etc.). We use web beacon information for a variety of purposes, including but not limited to, site traffic reporting, unique visitor counts, advertising and email auditing and reporting, and personalization.
05. How do I review or update my information?
If you are a registered user online you may access your information by signing in and clicking on “My Account” at the top of the page. You may make changes to your personal information, email preferences, or mailing preferences on this page. Be sure to click the “Update My Account” button to save your changes.
You can also contact customer service to access or make changes to your information by calling 1-877-313-2114 or sending an email to customercare@gerbercw.com.
06. How do I opt out or remove my information?
If you prefer not to receive marketing emails and/or mailings from Gerber Childrenswear, and you are a registered user online, you may “opt out” by signing in and clicking on “My Account” at the top of the page. If you only wish to unsubscribe from emails, click on the “unsubscribe” link at the bottom of the email. You may also contact customer service by calling 1-877-313-2114 or sending an email to customercare@gerbercw.com. If you send an email to customer service, please be sure to include your name, address, and/or email address as it appears on the email or mailing you received from us and indicate which list(s) from which you would like to be removed.
We maintain a “Do Not Mail” file to ensure we honor your “opt out” requests. Please note that, since mailings are planned in advance, it may take up to eight weeks for your mailing “opt out” to become effective. If you make purchases from our website, you will still receive order and shipping confirmation emails. In addition customer service may need to contact you by phone, email, or mail with questions related to your order.
07. What steps does Gerber Childrenswear take to keep my information secure?
The security of your personal information is very important to us. We have implemented measures to ensure your information is processed confidentially, accurately, and securely. Our website uses Secure Sockets Layer (SSL) technology to encrypt your order information, such as your name, address, and credit card number, during data transmission. Once you begin the checkout process you will be in secure mode and should see either a solid key icon or a locked padlock icon at the bottom of your Internet browser window. In addition, the beginning of the Gerber Childrenswear URL address at the top of your browser should change from “http” to “https” – the “s” standing for secure.
The Gerber Childrenswear website also displays the VeriSign Secure Site Seal, which indicates that the site has been authenticated by VeriSign and that confidential transactions with our site are secured by SSL encryption.
Our customer service center and stores also operate over a private, secure network.
We restrict access to personal information collected about you at our web site to our employees, our Partners' employees, or others who need to know that information to provide services to you or in the course of conducting our normal business operations. While no web site can guarantee security, we maintain appropriate physical, electronic, and procedural safeguards to protect your personal information collected via the web site. We protect our databases with various physical, technical and procedural measures and we restrict access to your information by unauthorized persons. We also advise all Gerber Childrenswear employees about their responsibility to protect customer data and we provide them with appropriate guidelines for adhering to our company's business ethics standards and confidentiality policies.
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08. Does Gerber Childrenswear protect children’s privacy?
Because we are in the infants’ and childrens’ wear business, we are especially concerned about the safety and security of children. The Site is intended for use by individuals 18 years of age and older. We will not knowingly request personally identifiable information from anyone under the age of 13 without prior verifiable parental consent. If we become aware that an individual is under the age of 13, and has submitted any information to Gerber Childrenswear for any purpose without prior verifiable parental consent, we will delete his or her information from our files.
09. What if changes are made to this policy?
We reserve the right to make changes to this Policy at any time, including in response to changes in applicable law. If we do make changes, the changes will be posted on this page and we will indicate at the top of this Policy when the changes went into effect. Your continued use of the Site or receipt of benefits from the Site after any such notices will signify your agreement with these changes. We encourage you to come back to our Site and review this Privacy Policy frequently so that you are constantly aware of our most current privacy practices.
10. How does this policy apply to sites linked with the Gerber Childrenswear website?
This privacy policy applies only to our Site. In the event the Site contains hypertext links to websites that are not created or maintained by Gerber Childrenswear, or that third-party websites link to this Site (in each instance, a “Linked Site”), we will not be responsible for the content, accuracy, relevance, timeliness, or completeness of those Linked Sites. The inclusion of any link to such websites does not imply endorsement, sponsorship, or recommendation by Gerber Childrenswear of the Linked Sites. We disclaim any liability for Linked Sites. We cannot and do not guarantee the standards, data security, or privacy policy of Linked Sites, nor do we represent or warrant that the contents of any Linked Site are accurate, comply with state or federal law, or respect or comply with intellectual property laws. We are not responsible for web casting or any other form of transmission received from any linked website. Any reliance on the contents of a third party website is done at your own risk, and you assume all responsibilities and consequences resulting from such reliance.
11. Will my information be included in aggregate information?
Yes. From time to time, we may share your demographic information in anonymous and aggregate form with third party companies for the purpose of assessing overall trends about our consumers and conducting demographic and research studies. This information does not contain any of your personal information and is only shared in a bundled format. The information shared for these purposes may include non-identifiable information captured through the use of cookies or other similar web technologies, as described in Section 4 above.
12. California Residents: Your California Privacy Rights
If you are a California resident, you may ask us to refrain from sharing your information (whether collected online or offline) with third parties for their marketing purposes. Please tell us your preference by sending an email to customercare@gerbercw.com or writing to us at:
Gerber Products Company
Attn: Gerber Childrenswear LLC
445 State Street
Fremont, Michigan 49413-0001
